AI Strategy & Commercialization Advisor · 20 years in enterprise GTM and P&L leadership
Katharine Kennedy
I help companies turn AI fear into trust, and trust into revenue.
Free Assessments
Three AI fears. Three starting points.
Three minutes each. Get a score, a tier, and recommended next steps.
kennedyaiscorecard.comI think most companies would agree that surrounding themselves with people who not only take the time to understand their company challenges but actually pull together people who can actually execute to solve those challenges, is absolutely critical. Katharine not only took the time to listen to me and my team, but also went the extra step by taking us strategically deep into her organization to ensure our challenges were solved with solutions specific to our needs. Katharine's ability to comprehend strategy, break it down into its relevant components, and work collectively, and individually, with her firm and our team to find solutions was remarkable. Katharine's constant communication, great follow up, ability to listen (which is so important), execution and generally just being a great person, gave us great confidence to build a long term, highly profitable relationship with her and her firm. I would recommend Katharine to any executive team looking to take their "relationship" business model to the next level, or redefine it. Katharine's dedication to her customers is the best I have ever experienced, and I can promise it creates long lasting commitments.
I strongly and without reservation recommend Katharine Kennedy, an exceptional executive leader whose impact in the tech industry is truly remarkable. Having had the privilege of working closely with Katharine, I have witnessed firsthand her ability to forge enduring partnerships with other tech companies, built on a foundation of trust, collaboration, and shared vision. Her strategic approach to relationship-building not only drives mutual success but also sets a high standard for meaningful industry connections.
Katharine's collaborative spirit shines through in every project she undertakes, fostering environments where teams thrive and innovation flourishes. As a senior executive speaker at major industry events, she commands attention with her insightful perspectives and ability to inspire diverse audiences. Her leadership is equally impressive: she leads with clarity, empathy, and a forward-thinking mindset, consistently guiding her teams to achieve ambitious goals.
Katharine brings such curiosity, authenticity and thinking outside the box to every engagement. I love working with and brainstorming with her. And with clients, she brings the same energy and drive. What an amazing leader!
Trusted experience across industries
Brands we have worked with*
* Selected companies across Fortune 500, healthcare, travel, and technology sectors, and many more.
What I do
Five things I am known for.
AI product & process modernization
I help teams rebuild products and operating processes around AI instead of bolting it on.
AI commercialization
I turn AI capability into pricing, packaging, and offers that customers actually buy.
Go-to-market strategy and execution
I build data-driven GTM plans and then stay for the execution that makes them real.
Responsible AI governance
I put guardrails, accountability, and audit-readiness in place before scale exposes the gaps.
Environmental stewardship of AI
I push for AI architectures and workloads that account for energy, cost, and long-term impact.
Career highlights
Where I have led.
2022 to Present
Global General Manager, Partner Development
Microsoft
- I build data-driven go-to-market strategies for the world's largest software partnerships.
- I lead the ServiceNow and Adobe business units, build, go-to-market strategy, and revenue.
Strategic partnerships
ServiceNow platform on Azure · agent-to-agent automation
Microsoft × ServiceNow
- I drove the strategic partnership work behind bringing the ServiceNow platform to Azure.
- I lead agent-to-agent automation initiatives with ServiceNow, connecting AI agents across both platforms.
Earlier
Enterprise partnerships & GTM leadership
Salesforce
- I elevated the strategic partnership with The Walt Disney Company.
- I built win-win commercial models grounded in what each side needed to succeed.
Two decades
Enterprise GTM & P&L leadership
Across regulated industries
- I spent 20 years building and scaling enterprise go-to-market engines.
- I led product modernization and commercialization across regulated industries.
Thought leadership
What I am writing and speaking about.
What the C-Suite Isn't Telling You About AI Trust and Governance
My conversation from the Ultimate Partners Winter Retreat on building Frontier Firms, and why the traditional QBR is dead in an AI-first business.
ReadI'm a General Manager at Microsoft and a Mom of 3. I Used to Hide My Parenting Responsibilities at Work.
I brought my baby to a major industry conference to show that women can lead at the highest levels while embracing motherhood.
ReadEssays on AI strategy, commercialization, and enterprise leadership
Where I write about turning AI investment into revenue, and what it takes operationally to get there.
ReadPosts, keynotes, and panels on agentic AI and partnership strategy
My most current thinking lives here, including keynote takeaways and agent-to-agent automation notes.
ReadLet's connect
The easiest way to reach me is LinkedIn or email. If it is easier to just talk, grab a time on my calendar.
Or send me a note
© 2026 Katharine Kennedy. All rights reserved.